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  1. <text id=90TT1682>
  2. <title>
  3. June 25, 1990: Died:John Caples
  4. </title>
  5. <history>
  6. TIME--The Weekly Newsmagazine--1990               
  7. June 25, 1990  Who Gives A Hoot?                     
  8. </history>
  9. <article>
  10. <source>Time Magazine</source>
  11. <hdr>
  12. MILESTONES, Page 53
  13. </hdr>
  14. <body>
  15. <p>     DIED. John Caples, 90, advertising executive; in New York
  16. City. A young copywriter in 1925, Caples concocted the line THEY
  17. LAUGHED WHEN I SAT DOWN AT THE PIANO BUT WHEN I STARTED TO PLAY!
  18. to drum up business for the U.S. School of Music.
  19. </p>
  20.  
  21. </body>
  22. </article>
  23. </text>
  24.  
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